Explain the history of business ethics and stakeholder theory in America.

Ethics at work: Creating virtue at an American corporation. Waltham, MA: Brandeis University Press.
The first part of your reading in Daniel Terris’ book will include an overview of Lockheed Martin’s organization and will lay out the research plan that Terris used to obtain information necessary for his work. This will be followed by a general overview of the evolution of business ethics in America.

describe what you consider to be the responsibility of top leadership in a large organization with respect to reaching a balance between profits and stakeholder concerns. Please support your position by giving some examples from the text or from other sources where CEOs did a good or poor job of finding this balance.
Terris discusses the history of business ethics in America since the late 1800s with respect to anti-competitive practices, seeking unfair advantage through immoral arrangements with suppliers and public officials, failing to adhere to laws and regulations, and lack of transparency. Discuss to what extent you believe things to be better or worse in the present day for businesses in general.
, Terris discusses the ideas of Howard Bowen regarding the evolution of social responsibility of businesses. To what extent do you think his predictions held true since 1953?

Discuss how to create and maintain credibility based on your communication style and emotional intelligence.

Briefly discuss your biggest responsibility and to whom. Why?
What do you say to a global audience who is shocked and horrified by what is happening?
Define three distinct and varied audiences and how you will choose what aspects to focus on with each:
Anguish, safety records, financial loss, etc. Be specific.
State your overriding purpose for your ongoing outreach and the focus for each audience.
Discuss how to create and maintain credibility based on your communication style and emotional intelligence.
Explain the channels you will use to contact people – TV newscasts, internet, live presentations, individual letters, etc. Be specific and explain your choices and how they might be effective.
Scenario:

World Wide Airlines (WWA) Flight 979 has gone missing over the China Sea, and there has been no communication with it since 10:04 p.m. ET last night. Flight 979 is an Airbus A380 carrying 598 passengers and a full complement of the crew on its way from New York to Singapore. Passengers are from at least 13 countries. WWA is the third largest airline company in the world, and you are the vice president of communication.

Write a Leadership 360 degree feedback.

An organization decides that they don’t want to spend the large amount of money to use a 360-degree survey from an established vendor and instead decides to develop their own survey. An employee in the human resource department is asked to create a list of 50 questions about different areas of leadership performance. Two of the senior managers look at the questions briefly and then send out the survey as part of a 360-degree process. Once the results come in, there is no rhyme or reason to the results. For example, one top performing leader in the organization gets perfect performance scores from some employees and very negative scores from other employees. Management is not sure if the results from the survey can be trusted or not.

2. A unit in one organization is having a lot of performance issues and senior management is not sure of the reasons for this. They don’t want to fire any employees, but they do think some of the supervisors need to improve their leadership skills. The survey is sent to five employees, which includes two supervisors and three direct reports. They are told that although the survey will be anonymous, the results of each survey will be shared with all five employees; the names will be removed from each survey, and they will all be able to see the evaluation scores on each question. When senior management sees the survey results, they find that all five employees received almost perfect scores and no useful information from the surveys can be found.