Write the introduction according to the outline below (1500 words)
-Luxury
Definition of Luxury
Why Burberry is a luxury?
-luxury history of Burberry and development in China:
Burberry’s origin, style, historical volume growth (revenue in the past two years), time in China, volume growth in China, the current situation in China (revenue, competitiveness, targeted at user groups)
-Generation Y in China
Characteristics, spending power, habits
-Introduction of new social media and vlogging (Please focus on this point)
The differences between new media and traditional media, the development process, and the future trend of new media.
The definition of a vlog. The development stage of VLOG and the distinctive points of Vlog in many new media. Why can vlog be used by marketing as a new social media?
-Research value, aim, objective
Value: Previous studies have not looked at the impact of Vlogs on luxury goods and have not focused on the analysis of a particular luxury brand. If success this study might help Burberry to learn how to implement the latest brand promotion data media on its marketing strategy.
