: Does [nutritional content] or other predictor measure(s) of a cereal affect its price? We propose to research the effects of sugar content as predictor for the cost of breakfast cereal Our dependent variables will include sugar, calories and fiber content as the compare the recommended daily value. The independent variables will be generic brand cereals , non-generic brand cereals as how those manufacturers contrast with amounts of sugar, fiber and calorie. We will determine mean calories sugar and fiber per serving. Our sugar ranges respectively will be: Sugar 38 grams / day 25 grams/day Fiber ranges 20 grams /day Calories 2000/day