– The creativity + originality in the presentation of the heritage.
– Motivate us/make us enthusiast to visit the monument.
– The history of the work of art/ the museum.
– Accuracy.
– Make links between the old and the new, the contemporary.
– Tell about your own experience with art and more specifically with the website.
– Make a link between the art historical and the touristic aspect.
– Try to get out of the museum aspect of art.
