How might Transsion have to possibly shift their strategy if/when big players such as Samsung or Apple also entered the African markets Transsion is in?

How might Transsion have to possibly shift their strategy if/when big players such as Samsung or Apple also entered the African markets Transsion is in?

2. If Apple also entered those markets, what do you think their strategy should be? Similar to what Transsion has done or do something different? Please explain in terms of branding, type of phone/features, etc