Explain to the future chefs about the impact of their menu choices on the environment.

A local cooking school offers classes to teach their future chefs about the impact of their menu choices on the environment. The instructor has asked that you be a guest presenter during the next class to help explain where the ingredients of the dish came from and the environmental impacts associated with each of them.

 

Identify the ingredient’s environmental impacts from agriculture and farming strategies, toxins introduced into the environment, impacts of transportation, and the ingredient processing. Consider how the aquaculture or commercial fishing methods impact the environment such as the impact of fish farms on wild populations, a species vulnerability to fishing pressure, and how bycatch may be impacting the environment.

Discuss how easily available the ingredient is for different populations around the world. Consider how easy it is to purchase the ingredient, the demand globally (its popularity), and how seafood seasons affect its availability.

Discuss taking ownership of your own learning.  What does it mean to take ownership of your own learning?

Discuss taking ownership of your own learning.  What does it mean to take ownership of your own learning? In your response, describe the difference between active and passive learning. What is the role of the course instructor in the learning process? What is the role of peer assessment in the learning process?

Under Armour Marketing Plan.Discuss

Describe your selected company or brand.

Tell a brief history of the company.

Summarize the core products and services the company offers.

Identify direct current competitors.

Explain why they direct competitors.

Propose the product or service line you want to develop a marketing plan for.

Justify your proposal with a SWOT-based argument for why it warrants marketing investment.

Section 3 – Macro- and Microenvironment

Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro- and macroenvironment factors that affect the company’s overall marketing strategy.

Describe your segmentation approach for your proposed product/service.

discuss these elements of the segmentation approach: demographic, geographic, behavioral, and psychographic segmentation approaches.

Provide rationale for this approach.

Describe the target audiences or markets.

Create a positioning statement.

 

Describe your core product, extended product, and the product concept.

Explain how you plan to achieve competitive differentiation through creating customer value in four areas:

Branding

Packaging

Support

 

Promotion with a special focus on digital media and integrated marketing communications (IMC)

Section 3 – Global and Ethical Considerations, and Conclusion

 

Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.

Discuss at least one policy/philosophy or idea regarding the company’s

corporate social responsibility (CSR),

green marketing practices, and

ethics and ethical marketing.

Watch and examine one reality TV show and analyze it to create an argument for how this program does or does not construct accurate social or individual realities in American life, and how those constructions may or actually do impact American culture

Watch and examine one reality TV show and analyze it to create an argument for how this program does or does not construct accurate social or individual realities in American life, and how those constructions may or actually do impact American culture.