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A marketing plan sets the stage for how you will introduce a new or existing health program, initiative, or health care service offered by your agency or organization. However, how do you actually “market” the proposed program, initiative, or service?

A marketing plan sets the stage for how you will introduce a new or existing health program, initiative, or health care service offered by your agency or organization. However, how do you actually “market” the proposed program, initiative, or service?

Not surprisingly, advertising is a form of marketing for various products and services. In order to advertise effectively, certain marketing products, such as brochures, posters, or television commercials, are used to communicate to target audiences. Like most businesses and organizations, the health care industry also relies on the marketing of certain health programs or health care services to remain competitive in the delivery of effective health care. What types of marketing products do you anticipate seeing in the practice of health care administration?

For this Discussion, post your marketing product to the Discussion board for this week. Then, review the resources for this week and reflect on the process of developing a marketing product. Consider how the marketing product developed by your colleagues may relate to the marketing plan for their health care agency or organization.

Describe the differing approaches of nursing leaders and managers to issues in practice.

Effective Approaches in Leadership and Management In this assignment, you will be describing the differing approaches of nursing leaders and managers to issues in practice. To complete this assignment, do the following: Select an issue from the following list: nursing shortage and nurse turn-over, nurse staffing ratios, unit closures and restructuring, use of contract employees (i.e., registry and travel nurses), continuous quality improvement and patient satisfaction, and magnet designation. Compare and contrast how you would expect nursing leaders and managers to approach your selected issue. Support your rationale by using the theories, principles, skills, and roles of the leader versus manager described in your readings. Identify the approach that best fits your personal and professional philosophy of nursing and explain why the approach is suited to your personal leadership style.

Explain the role of effective leaders in fostering and supporting change while empowering others in the process.

People often don’t like change and may not push beyond comfort zones unless nudged. Yet change is inevitable. Understanding, embracing, and empowering others to view change as a tool is one of the many challenges of today’s leaders. Effective leaders not only foster and facilitate change, they empower others to cope with, adapt to, and sometimes even embrace it. This is true empowerment given the fact that change is the constant.

  • . Pay particular attention to the section titled, “The Concept of Visioning.”
  • Review Chapter 17 in your course text. Focus on rules to guide leaders in implementing change and the importance of attitude.
  • Consider how an effective leader fosters and supports change.
  • Think of two characteristics an effective leader would need to foster and support change.
  • Consider two strategies a leader might employ to empower people in coping with, adapting to, and even embracing change.
  • Think of an example of an effective leader who is or was successful in fostering and supporting change. The leader may be someone you know personally or a historic or current figure who is a prominent leader.

Post a response to the following:

Explain the role of effective leaders in fostering and supporting change while empowering others in the process. Include two characteristics that such leaders would need, as well as two strategies they might employ in order to empower people to cope with, adapt to, and embrace change. Provide an example of someone who is or was effective in this role and explain why and how.

Post an explanation of a threat to internal validity and a threat to external validity in quantitative research. explain a strategy to mitigate each of these threats.

Researchers consider validity and reliability with each new study they design. This is because validity and reliability are not fixed but rather reflect a particular study’s unique variables, research design, instruments, and participants.

In the context of research design, two types of validity, which speak to the quality of different features of the research process, are considered: internal validity and external validity. Assuming that the findings of a research study are internally valid—i.e., the researcher has used controls to determine that the outcome is indeed due to manipulation of the independent variable or the treatment—external validity refers to the extent to which the findings can be generalized from the sample to the population or to other settings and groups. Reliability refers to the replicability of the findings.

For this Discussion, you will consider threats to internal and external validity in quantitative research and the strategies used to mitigate these threats. You will also consider the ethical implications of designing quantitative research.

With these thoughts in mind:

 

Post an explanation of a threat to internal validity and a threat to external validity in quantitative research. Next, explain a strategy to mitigate each of these threats. Then, identify a potential ethical issue in quantitative research and explain how it might influence design decisions. Finally, explain what it means for a research topic to be amenable to scientific study using a quantitative approach.