What is neanderthal
2. What are humans evolved to do?
How did culture effect the evolution of the human body (e.g humans are used to seeing wide spaces, but now we are focusing a lot on small computer screens which will weaken our eye sight through evolution, .)
B.Devise a plan in which you can change a culture to maximize human potential in terms of evolution.
Describe a market segment. What is the geographical location of this segment? What is the size of the market segment? What specific needs does this segment have that can be met by your product/service or what benefit is this segment seeking? What are the market segment’s demographics—male/female, age range, income range, occupation, education, ethnicity? What are the type of places the market segment frequents? What radio stations, TV shows, social media sites, hobbies, and/or interests does the segment enjoy? Does the segment have common attitudes and opinions? Cite the sources of the information you uncover.
4.2 Market Segment 2. Describe a second market segment. What is the geographical location of a second market segment? What is the size of the market segment? What specific needs does this segment have that can be met by your product/service or what benefit is this segment seeking? What are the market segment’s demographics—male/female, age range, income range, occupation, education, ethnicity? What are the type of places the market segment frequents? What radio stations, TV shows, social media sites, hobbies, and/or interests does the segment enjoy? Does the segment have common attitudes and opinions? Cite the sources of the information you uncover.
4.3 Target Market. Of the two or more market segments described above, select the one that offers the best potential for your company. Briefly explain why the selected one is better and really constitutes your core audience.
Describe the topic and state the research question; define your main constructs. Briefly describe your personal or professional interest in the topic. List the resources you consulted for information (e.g., research literature databases such as MEDLINE or CINAHL, Google Scholar, university libraries, etc.)
Pret a Manger (which means “ready to eat” in French) is a British fast food restaurant chain known for its very friendly staff and relatively healthy food. While the majority of its restaurants are in the U.K., it also has a heavy presence in the eastern United States. While the restaurant is successful in the U.K. and in American cities such as New York and Chicago, it has had only limited success in other countries so far. In 2002, it tried to expand to Japan in a joint venture with McDonald’s, but ultimately this venture failed and it withdrew from Japan by 2004. Now it is currently entering China with restaurants in Hong Kong and Shanghai. Clearly, Pret a Manager is intent on international expansion, but given its failure in Japan, it of course needs to carefully plan its expansion strategies. Before writing your paper, make sure to carefully review the concepts of target markets and market selection from de Kluyver (2012) as well as the discussion of advantages and disadvantages of different foreign entry mode decisions in Carpenter and Dunung (2012) and Rajagopal (2009). Once you have finished reviewing the basic concepts of this module, do some research on Coupang. Below are a couple of articles to get you started, but news on Pret a Manger seems to change by the day so try to find some more recent articles in addition to reading these two articles: Junqian, X. (2014, October 3). Pret a Manger prepares for sandwich battle. China Daily. [ProQuest] Sanchanta, M. (2004, March 30). Pret a Manger retreats from Japanese market. FT.Com. [ProQuest] Case Assignment Suppose you have been hired by Pret a Manger to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Pret a Manger that addresses the following issues: 1.What country or countries should Pret a Manger enter next (beyond the five countries they already operate in)? Explain your reasoning for this selection based on criteria from the background materials including de Kluyver (2012) and articles on Pret a Manger. 2.What mode of entry should Pret a Manger use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a greenfield strategy, etc.? Refer to the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008) in your answer, and cite some articles on Pret a Manger.
Suppose you are a consultant who travels the world to make predictions about exchange rates for your clients. You have been hired to go to a foreign country to make a prediction about whether the value of the currency in this country will go up or down. When you arrive in this country, the first thing you notice is that everything is very expensive compared to what you are used to in the United States. Some items such as soft drinks or bottled water cost twice as much as what you pay at home. You also find that the economy in this country is starting to shrink a bit, and several foreign-owned businesses are moving out of the country. Would you tell your client that you expect the value of the currency in this country will increase or decrease? Explain your reasoning, and make references to Agarwal (2009) in your answer. 2.Suppose a small manufacturing business purchases 90% of its raw materials and supplies from Japan. It is a very specialized business and has no place other than Japan to purchase its materials. Thus, if the value of the Japanese currency goes up compared to the dollar, profit margins will go down since it will cost the company more to purchase its supplies. What methods do you think would be best to manage this risk under these circumstances? Refer to at least one of the required readings from the background materials in your answer. 3.Consider a large multinational consumer product company with operations in all major advanced and emerging economies. Now suppose the value of the Indian and Brazilian currencies drops dramatically and the value of the Mexican peso increases dramatically. What kind of strategic changes in marketing and/or location of production facilities do you think this company should take given these new exchange rates? Explain your reasoning, and make references to Avadhani (2010) and Shackman (2015) in your answer.
