Describe a market segment. What is the geographical location of this segment? What is the size of the market segment? What specific needs does this segment have that can be met by your product/service or what benefit is this segment seeking? What are the market segment’s demographics—male/female, age range, income range, occupation, education, ethnicity?

Describe a market segment. What is the geographical location of this segment? What is the size of the market segment? What specific needs does this segment have that can be met by your product/service or what benefit is this segment seeking? What are the market segment’s demographics—male/female, age range, income range, occupation, education, ethnicity? What are the type of places the market segment frequents? What radio stations, TV shows, social media sites, hobbies, and/or interests does the segment enjoy? Does the segment have common attitudes and opinions? Cite the sources of the information you uncover.
4.2 Market Segment 2. Describe a second market segment. What is the geographical location of a second market segment? What is the size of the market segment? What specific needs does this segment have that can be met by your product/service or what benefit is this segment seeking? What are the market segment’s demographics—male/female, age range, income range, occupation, education, ethnicity? What are the type of places the market segment frequents? What radio stations, TV shows, social media sites, hobbies, and/or interests does the segment enjoy? Does the segment have common attitudes and opinions? Cite the sources of the information you uncover.
4.3 Target Market. Of the two or more market segments described above, select the one that offers the best potential for your company. Briefly explain why the selected one is better and really constitutes your core audience.