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you will looking at two completely different companies that sell completely different types of products. However, both companies have strong international potential. As you saw in the background materials, different types of products lead to different types of strategies regarding standardization or adaptation and whether you decide to become a global, multi-domestic, or transnational corporation. The first business you will look at is Yogurtland, a California-based frozen yogurt franchise with 300 locations. Most of the company’s locations are in the United States and Australia, but it has also opened up a small number of locations in Mexico, Venezuela, Thailand, and the United Arab Emirates. The company has been successful in part because of customer satisfaction with the flavors, and in part because its self-serve model allows for local franchise owners to open up a new location at a relatively low cost. The second business to look at is Micromax, an Indian smartphone company that is starting to expand internationally. The smartphone business is a notoriously tough market with dominant competitors such as Apple and Samsung. Micromax is the largest local smartphone company in India and is second only to Samsung in the Indian smartphone market. Micromax has recently started to expand to Russia and is hoping to expand to other countries as well. Given the high price of smartphones from Apple and Samsung, there may be room for a lower priced competitor in the global smartphone market. Once you have finished your research, write a 4- to 5-page paper answering the following questions: 1.What kind of strategy do you recommend if Yogurtland continues its international expansion? Would you recommend product standardization or localization? Which overall strategy would you recommend—transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008). Make sure to cite some articles on Yogurtland as well. 2.What kind of strategy would you recommend for Micromax’s international expansion? Would you recommend product standardization or localization? Which overall strategy would you recommend—transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008).

Suppose a British computer company has a top secret manufacturing technology. They are expanded overseas to China and Bangladesh to establish new factories using this secret technology. What kind of staffing policy do you think they should use when hiring managers for their new factories? Should they emphasize parent country nationals in their hiring? Host country nationals? Third country nationals? Explain your reasoning and cite Rao (2010) as part of your answer. 2.An American beverage company is planning an expansion both to France and to India by merging with some local companies in these countries. Based on Hofstede’s measures, which of these mergers would be easier to manage? What type of global selection approach to hiring do you think would be used in France and India—ethnocentric, polycentric, or geocentric? Explain your reasoning, and cite Rao (2010) as part of your answer. 3.Bob Smith is the CEO of an American company. All of his employees, even entry-level employees, call him “Bob” rather than “Mr. Smith.” He has an open-door policy where any employee can stop by his office to share their concerns. While Bob is approachable, he is also quick to reward employee performance through pay raises or bonuses and quick to punish poor performing employees with suspensions or even termination. Now Bob is planning on opening a new branch of his company in South Korea. Which of Bob’s practices may have to change in the Korean office? Refer to Hofstede’s dimensions and to Carpenter and Dunung (2012) as part of your answer. 4.Rick is an American corporate executive who gets assigned to the company’s China branch. His first month in China is really difficult for him. He is frustrated when people don’t know English, is shocked by the non-Western restroom facilities, and can’t handle most of the food served in the restaurants. After a few months he starts to learn the language a bit and makes some friends with some local residents. How does Rick’s first few months differ from the four-step “U-shaped” curve discussed in Rao (2010)? What techniques discussed in Rao (2010) could Rick’s company have used to help prevent his initial culture shock?

develop a supporting human resource (HR) plan for an organizational strategy. Research a company that has undergone (or attempted to undergo) a shift in organization or culture within the past five years. This shift must have been a result of innovation. Some examples of companies that have gone through this change are Apple, General Motors, Marvel, Delta Airlines, Starbucks, Old Spice, J. Crew, CBS, Pabst Blue Ribbon, Nintendo, Converse, Lego, and Lacoste. In a paper of a minimum of three pages (maximum of four pages) of text, describe the organization or culture before and after the shift. Has the shift been successful (e.g., made the company more profitable or influenced the employees to be more productive employees more productive), or did the shift fail? Explain your reasoning.

Imagine how the chosen historical figure would have answered each questions. Also, write the response as if they are writing it. 1) What is the human Psyche? 2) How does the psyche/ mind work? 3) How do you believe we should study human behavior? 4) Who or what influenced your own thinking and understanding of the human mind and behavior? 5. What are your major contributions to understanding the human mind and behavior?

Emerging Trends: Designing For Agility and Innovation One of the most critical issues facing organizations is keeping up with digitization of the workplace. The reality confronting organizations is increasingly complex. Many leaders, who were trained when organizational structure was simpler, are hampered with outdated skills. Organization design must evolve along with the organizations and its leadership to support adaptive and innovative workplaces. Let us look at trends in organization structure. Using the class text and, predominately, articles from Trident Library’s full-text databases (like Academic Search Complete, Business Source Complete, and/or ProQuest Central) research organization structure. Do not use any quotations. Organizational Design •A brief history. Consider modern workplaces before digitization and automation became prevalent. (1 page) Trends in Organizational Design •Research top trends affecting modern organizational design (1 page) Workplace Application: