Category: Assignment

Read the Medi-Cult Case Study located in the Reading Assignment section. Medi-Cult, a biotech company based in Denmark, has developed a new alternative to In Vitro Fertilization called In Vitro Maturation (IVM). These methods are used to help infertile couples have children. IVM significantly reduces the time needed to mature an egg from 30 days to just two days. Importantly, it is a hormone-free treatment, thus sparing women several psychological and physical side effects.

1. Mention the major markets for Medi-Cult products.

2. What are the striking benefits, as mentioned in the study for marketing these products to consumers?

3. Briefly describe Medi-Cult marketing strategy model.

4. What other product-pricing strategies, if any, would you recommend for Medi-Cult to maximize profit in the short and long-term?

Perform the research – collect data, read articles, perform interviews, etc. Scan the external and internal environments and analyze the information. Determine the three most significant issues facing the organization over the next 3-5 years.

Write a research paper, about the major theories of ethics, either deontology or utilitarianism, and evaluate the strengths and weaknesses.

Write an essay on the practice of Religion in America in light of our pluralistic society. How does one maintain and express religious identity in a pluralistic society; especially in which there is a decline in a practice of formal religion in America?

El Nino Southern Oscillation and its Effect on Global Climate
General Goal:
a better understanding of the effects of the El Nino Southern Oscillation
on local, regional and global climate over short (months) and longer time scales (years,
decades).