Are any employees of your company represented by labor unions or covered by collective bargaining agreements? Are any of these employees working outside of the United States?

Are any employees of your company represented by labor unions or covered by collective bargaining agreements? Are any of these employees working outside of the United States?
Does your company employ expatriates in any overseas operations it might have? If so, what resources does the company provide to train expatriates before they go to the foreign location? Does the company also provide training or support for expatriates during the repatriation phase?
To what extent, or in what ways, does your company use the Internet for employee training and development?
What products are sold in the company’s international markets? Do they vary by country or by region?
What types of promotion does your favorite company emphasize in its international markets? Do they differ from those used in its domestic market?
What kinds of distribution channels are being employed in your company’s international markets?
Is the company practicing global procurement? If the company is procuring globally, what goods and services is it procuring and from which countries?
Is the company practicing global production? If the company is producing globally, what goods and services are produced globally and in which countries?
Has the company outsourced goods and services? Has the company in sourced goods and services?
Is the company a member of one or more supply chains? If yes, can you identify the major members of the supply chain(s)?
In what countries does your company export goods? Import goods? How would changes in the values of these countries’ currencies relative to the U.S. dollar affect transactions and translation risks? Economic risk?

Ethnic and Cultural Differences.

According to a New York Times report, there are only 5 African-American CEOs out of Fortune 500 companies. Furthermore, a University of Wisconsin study revealed that people with African-American sounding names are 14% less likely to get a callback.

Sadly, issues from ethnic and cultural differences are still present in the workplace. There are still some individuals who hold prejudice against people who have different ethnic, cultural, and religious backgrounds as their own.

This prejudice and discrimination should never be tolerated in the workplace (or anywhere else). Internal company policies with clear and objective regulations should be put in place to prevent employees from demonstrating prejudice. Cultural sensitivities training and diversity awareness programs in the workplace can help address this issue.

Is Burger King in touch with their customer‘s tastes, market conditions and trends?

The research paper should focus on analysis and presentation of the full process of strategic brand management answering of the following questions:
1 . The process of building brands ( Burger King ) from vision to evaluation
2.How the company‘s focus on maximizing customers product and service experience functional vs. emotional benefits?
3. Is Burger King in touch with their customer‘s tastes, market conditions and trends?
4.Who are their target customers?
5. What is their price strategy in term of positioning and is it the right one? Are they based on consumer perceptions of value?
6. Is burger king properly positioned, how they were positioned in the presented timeframe and what is the current situation. What are their competitive points of parity, points of difference?
7. Are they trying with the corporate brand to create an umbrella for introduction of new brands and product categories in the portfolio?
8. What kind of marketing activities is BK making in order to build equity?
9. How BK monitors sources of brand equity and it’s success?
10.Analyze competitors products, marketing tactics, external internal success factors.