IMPORTANCE AND BENEFITS OF MARKETING STRATEGY AND PREPARE MARKETING STRATEGY FOR THE CASE STUDY COMPANY. REFER TO MISSION, VISION. USE ACADEMIC MODELS WITH DIAGRAMS AND APPLY TO CASE STUDY COMPANY – BOSTON CONSULTING GROUP MATRIX, ANSOFF MATRIX etc – MARKETING COMMUNICATIONS MIX (ADVERTISING, JOINT MARKETING, PUBLIC RELATIONS, DIRECT MARKETING, PERSONAL SELLING, SALES PROMOTIONS), MARKETING MIX 7 Ps (PRODUCT, PRICE, PLACE , PROMOTION, PEOPLE, PROCESSES, PHYSICAL EVIDENCE).
– IMPORTANCE AND TYPES OF PRICING STRATEGIES (SKIMMING, PENETRATION, COMPETITOR, DEMAND, SUPPLY, PSYCHCOLOGICAL, MARK UP etc), SUGGEST SUITABLE PRICING STRATEGIES FOR THE CASE STUDY COMPANY AND PROVIDE REASONS AS TO WHY THOSE PRICING STRATEGIES ARE BEST FOR COMPANY. DISCUSS CUSTOMER ORIENTED PRICING, GOOD VALUE PRICING, VALUE ADDED PRICING, COST BASED PRICING, BREAK EVEN PRICING.
– IMPORTANCE OF CORPORATE RESPONSIBILITY, TYPES OF CORPORATE RESPONSIBILITIES OF COMPANIES (HUMAN RIGHTS, CORPORATE GOVERNANCE, HEALTH AND SAFETY, ENVIRONMENTAL EFFECTS, WORKING CONDITIONS, SUSTAINABILITY AND CONTRIBUTION TO ECONOMIC DEVELOPMENT). DISCUSS BENEFITS OF CORPORATE SOCIAL RESPONSIBILITY (CSR)
