How does Burberry uses VLOG to conduct marketing communication targeting Generation Y of China.

Definition of Luxury
Why Burberry is a luxury?

-luxury history of Burberry and development in China:
Burberry’s origin, style, historical volume growth (revenue in the past two years), time in China, volume growth in China, the current situation in China (revenue, competitiveness, targeted at user groups)

-Generation Y in China
Characteristics, spending power, habits