The learner is acting as Chief Operation Officer (COO) of operation and Information Technology for Emirates Airlines in an emerging economy, particularly in the Middle East (ME) region. Currently, the chosen organization is attempting to (a) enhance its global operation from ME to Europe and (b) develop information technology capabilities to build competitiveness in the corporate business strategy. The operations strategy of the firm must be discussed explaining how it transforms the input as value-added output (product & services). 2. discuss at least two quality management approaches, highlighting various ways, through examples, in which a quality mindset can add value to the operations at their chosen organization. explore at least two quality management’s tools (i.e. flowchart) in the discussion, while exploring quality’s contribution towards effective operations management. 3. Discuss how increasing information technology capabilities of your organization (i.e. digital transformation) can further enhance the overall business operations. Finally, briefly discuss at least three IT operational challenges the firm is now experiencing.