One ethical code is the short and direct code written by the American Marketing Association. Access this Statement of Ethics from the American Marketing Association and write a short paper outlining its provisions. In the report answer the following questions: a. What level of conduct does the American Marketing Association identify as the standard of behavior? b. What are the general norms that the American Marketing Association establishes for marketers? c. What are the ethical values that the American Marketing Association list as being essential to the marketing profession? d. What sub-disciplines does the American Marketing Association include within marketing? e. What final suggestion does the American Marketing Association make for viewers of its ethics Web site?
