The Abercrombie & Fitch marketing strategy represents several contemporary marketing issues related to the marketing mix. Make an initial post related to one aspect based on the first letter of your last name, as shown on the table below. Your instructor may reassign your area of the marketing mix based on the needs of the class. Area of the Marketing Mix Being Evaluated A-F Place G-L Price M-R Promotion S-Z Product In preparation for this discussion, review the required and optional resources. Then, address the following: What ethical or unethical practices do you feel Abercrombie & Fitch is demonstrating related to your assigned aspect of the marketing mix? Briefly describe the practices using the knowledge of ethical standards and norms that you gained in Module Two. Name one additional contemporary marketing issue related to your assigned aspect of the marketing mix. What opportunities does the issue present for ethical and/or unethical practices in the marketplace? What are its legal implications?
