What is consumer behavior? Discuss in brief its importance and application in industrial marketing with illustration.
select a U.S. multinational company, and respond to the following questions: In terms of currency denomination, describe how the firm prices its revenues and costs. For multinational enterprises (MNEs) with multiple foreign operations, consider any 2 of those operations and the contribution they are making to the parent firm’s profits. What means do they use to hedge against exchange rate risk? Using this information, what do you think would be the effect of increases or decreases in the dollar’s exchange value on the firm’s profitability?
discuss the relevance of Western vs. Eastern cultures, and explain the limitations of only examining this topic within Western cultures. The important component of this project is choosing a topic that is of interest to you and will benefit from being reviewed – what new information or steps can be taken after the literature is reviewed?
What issue make conflict difficult? How do perceptions distort and lead to biases in negotiation and judgment? What role do emotions and mood play in shaping negotiation processes? Communication & Influence Describe what is communicated in a negotiation and how people communicate. What are the dynamics of the two routes in negotiation? How do they lead to successful influence? Relationships in Negotiations How does negotiation within an existing relationship change the nature of negotiation dynamics? How negotiation change when a negotiator has to represent someone else’s interests?