Discuss how did Victory Pharmaceutical Company create a salesforce that was so successful in dealing with the customers?

Victory Pharmaceutical Company understands the role that organizational phenomena such as customer focused organizational culture play in creating and sustaining high performing sales force. According to the top management, the company’s success can be attributed to the culture of employee development, employee motivation, employee reward and trust. All these factors give salespeople the desire and aspiration to succeed by exceeding the customer needs. Victory Pharmaceutical Company uses an extensive and a rigorous selection process for recruiting salespeople. Applicants are interviewed by a panel and they are evaluated in an assessment center. Those who make it through the interview and the assessment center are examined against a psychological profile that compares them to distinguished and outstanding sales peoples profiles. Once selected the salespeople are empowered, through appropriate training and development, to establish the work ethic that values customer satisfaction and engagement. If a salesperson makes an error in a sales call or customer service delivery, he/she is given constructive feedback without criticism. This approach to salesperson selection, development and management has made Victory Pharmaceutical Company one of the most successful company with very few customer complaints.

Question:
Discuss how did Victory Pharmaceutical Company create a salesforce that was so successful in dealing with the customers?