How does the company differentiate itself from its competitors?

  1. Describe the company’s internal environment.
  2. List all of the company’s external factors.
  3. List the Company’s internal competitive advantages.
  4. How does the company differentiate itself from its competitors?
  5. Identify which generic business strategies your company is employing. Do they align with its vision and mission?
  6. Where is your company on the industry’s life cycle?
  7. Does your company have a cost-leadership position in this business? If so, identify which cost drivers it uses effectively to hold this position.
  8. What is your company’s approach to the market? Does it segment the market?
  9. Is your company vertically integrated? Explain.
  10. Explain your company’s global strategy.

Summarize and critique Smith’s assessment.

  • When Cheryl Smith, the new CIO, arrived at WestJet, she was asked by the CEO to advise whether or not the company had an adequate IT infrastructure. What aspects of the WestJet IT situation did she assess in order to respond to the CEo’s concern, and why do you think they are important?
  • Summarize and critique Smith’s assessment.
  • Offer evidence/arguments that major changes in IT at WestJet were essential and that Smith’s governance model would enable WestJet to achieve its strategic goal.
  • Summarize the lessons you learned based on the experiences at WestJet. How might these lessons help your organization evaluate its information technology capabilities and best serve its business strategies and needs?
  • Based on what your colleague observed from the WestJet case, explore ways that your organization might assess its information technology capabilities. What lessons did the case provide that help an organization make a better assessment?
  • Expand upon your colleague’s observations by positing additional problems that a business manager might encounter if a similar assessment were done for their organization.
  • Offer your colleague alternative perspectives, if in fact you drew different conclusions from the case.
  • Describe the IT governance model used in your organization, and explain why it is important to the organization’s ability to achieve its strategic goals.