Category: economics

Explain the characteristics of conscious leadership as defined by Mackey and Sisodia. Provide citations to strengthen your claims.

explore the conscious capitalism resources provided and conduct additional research on the principle of conscious leadership.

 

You will also utilize the data gathered from the following self-assessments provided in the topic Resources:

“The VARK Questionnaire”

“Cultural Competency Self-Assessment”

“Rokeach Values Survey”

Explain the characteristics of conscious leadership as defined by Mackey and Sisodia. Provide citations to strengthen your claims.

Choose two historical management theories and explain their influence on the field of organizational behavior. Provide citations to strengthen your claims.

Describe the importance of self-awareness, self-concept, and emotional intelligence and the role they play in enabling effective conscious leadership and effective self-leadership.

Evaluate the pros and cons of having no state income tax in Texas. Should Texas State start taxing incomes or continue business as usual?

The state of Texas has a reputation for being a low service, low tax state. In fact, Texas prides itself on levying no state income tax on individuals or businesses. While Texas certainly provides a favorable environment for business, its tax system is often criticized for being too regressive. Evaluate the pros and cons of having no state income tax in Texas. Should Texas State start taxing incomes or continue business as usual?

What are the different ways in which states fund their governments?

What are the major sources of state revenue in Texas? What are the key advantages and disadvantages associated with adopting this type of policy?

Under Armour Marketing Plan.Discuss

Describe your selected company or brand.

Tell a brief history of the company.

Summarize the core products and services the company offers.

Identify direct current competitors.

Explain why they direct competitors.

Propose the product or service line you want to develop a marketing plan for.

Justify your proposal with a SWOT-based argument for why it warrants marketing investment.

Section 3 – Macro- and Microenvironment

Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro- and macroenvironment factors that affect the company’s overall marketing strategy.

Describe your segmentation approach for your proposed product/service.

discuss these elements of the segmentation approach: demographic, geographic, behavioral, and psychographic segmentation approaches.

Provide rationale for this approach.

Describe the target audiences or markets.

Create a positioning statement.

 

Describe your core product, extended product, and the product concept.

Explain how you plan to achieve competitive differentiation through creating customer value in four areas:

Branding

Packaging

Support

 

Promotion with a special focus on digital media and integrated marketing communications (IMC)

Section 3 – Global and Ethical Considerations, and Conclusion

 

Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.

Discuss at least one policy/philosophy or idea regarding the company’s

corporate social responsibility (CSR),

green marketing practices, and

ethics and ethical marketing.