In the group component of the consultancy project you were required to execute (using the 5 Cs framework) an initial SWOT analysis of Mother-Well Holistic Health’s current position. Then, using Ansoff’s growth matrix, you reflected on which strategy the company could use in order to take their business ‘from good to great’. You were also required to justify your recommendation. Now you will be working individually to construct a marketing plan for Mother-Well Holistic Health in order to build on the work you did in the group component and extend your ideas and planning further.
Keeping the client brief in mind, decide on a viable growth strategy going forward then present a marketing plan.
Your company is the largest private employer in your metropolitan area, and the 43,500 employees in your workforce have a tremendous impact on local traffic. A group of city and county transportation officials recently approached your CEO with a request to explore ways to reduce this impact. The CEO, Ms. Suarez, has assigned you the task of analyzing the workforce’s transportation habits and attitudes as a first step towards identifying potential solutions. She is willing to consider anything from subsidized bus passes to company-owned shuttle buses to telecommuting, but the decision requires a thorough understanding of employee transportation needs.
demonstrate your ability to create a basic script within Codio. You will create this script with the vi editor. The script will combine multiple commands and simplify a repeatable task.
Anti-Terrorism System Design
1) The design of an effective Anti-Terrorism System is vital to the protection of national interests. Describe some Anti-Terrorism Systems from around the world you would implement to protect your interest.
Anti-Terrorism Organizations
2) The world is a dangerous place. However, there are scores of brave men and women who put their lives on the line to protect their homelands. Pick an Anti-Terrorism Organization either in the US or abroad and describe some of the methods they use to protect their interests.
History of Air Piracy
3) 9/11 was not the first time in aviation history that aircraft were hijacked. Describe some instances where aircraft were hijacked in the middle to late 20th century.
Hijacking Motivation
4) It is assumed that everyone has reasons for the things they do. Terrorists are not exempt from this thinking. Describe some of the motivational means to use to hijack aircraft.
If you disagree with any points in the assigned videos (and you may), you MUST use a reputable news source. NOT CNN, Fox News, EITHER political party, etc (so check with your instructor).
We will be using SAFE ASSIGN to prevent plagiarism.
Video 1: Foreigners Fighting ISIS in Syria: The War of Others https://www.youtube.com/watch?v=qoqds4L V9RI
War of Others
Who is fight whom?
Who is ISIS fighting?
Who are Turkey’s enemies?
Who are the Kurds and why are they important?
What religions are at play?
Based on what you learned from this video, do you believe this is a religious conflict? Based on this video, what role does religion play in this conflict?
Why are foreign fighter here?
What surprised you the most about Destina?
What surprised you the most from this video?
Video 2: What It’s Really Like to Fight for the Islamic State
WARNING: Not easy to watch
Reflect on what you learned by watching this video
Video 3: The Battle for Iraq: Shia Militias vs. the Islamic State https://www.youtube.com/watch?v=7pEZcCJIKkg
How do Sunni and Shia work together?
How organized is the fight against ISIS at their home base? What are some of the challenges?
What will change if the millitias defeat ISIS?
What is IRAN’s role in this conflict?
Based on what you learned from this video, do you believe this is a religious conflict? Based on this video, what role does religion play in this conflict?
What surprised you the most from this video?
Conclusion:
Is this conflict about religion?
Why are ISIS terrorists Muslim?
What attracts foreigners to join their ranks?
Are terrorists in the US and Europe really part of ISIS? What did you learn by doing this assignment?
