AN ENTREPRENEUR IN THE REAL WORLD
- Sufficient background to introduce the business and the entrepreneur;
- Analyze the entrepreneur: type, entrepreneurial characteristics and competence to make success;
- Analyze the entrepreneurial behavior of the chosen entrepreneur. What behavior logic s/he follows? Ideally provide example(s) to discuss the fit between behavioral logic and the task;
- Analyze the entrepreneurial opportunity of the business and conclude on the attractiveness of the business;
- How did the entrepreneur mobilize resources?
- Summary with your recommendation to increase the chance of success for the entrepreneur and the business