Identification of a company or business to be evaluated in the Marketing Plan. (Walmart)

Identification of a company or business to be evaluated in the Marketing Plan. (Walmart)

* Description

* Complete outline of issues to be addressed

Customer: Demographics, buying behavior, loyalty program (efforts at CRM), Why dont non-buyers buy? When our buyers buy? What changes have we seen over buyers? Expect any in the future?

 

* Company: What are we good at? Known for? What do we want to become?

Future Strategy

 

* Context: Is the company a factor? Is stable? Growing? What is the consumer mood?

Are politics a Factor? Are our partners stable? Is legal a factor? Are any consumer laws looming?

Is technology a threat/opportunity? Machines? IT? Any societal concerns? Demographic shifts? Attitude shifts?

 

* Collaborators: Good relations with the supply chain providers? Good relation with the distribution channel members? Want any modifications?