Identify and analyze a successful or failed project: Samsung’s 2015 month-long Latin America ad campaign promoting the Galaxy S6 cell phone

Identify and analyze a successful or failed project: Samsung’s 2015 month-long Latin America ad campaign promoting the Galaxy S6 cell phone

Provide background about the project
Describe the project, the organization(s) completing it and the environment

Explain factually what went right or wrong

Evaluate why the project succeeded or failed