Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not?

  • Reflect on how this introductory marketing course has changed your view of how the field of marketing works.
  • What was the most surprising thing you learned? What do you need to learn more about?
  • Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not?