Examine how advertising appeals to our emotions, in particular, our fears.

. Public health advertising. Commercial advertising. Instructions After watching the ads, complete your assessment. Include the following: Describe the overall tone of each type of ad. What emotion is the ad trying to arouse? Describe the behavior the ad is seeking to encourage. Apply one theory or concept to explain why appealing to fear can be highly effective. What social conditions foster fearfulness? Explain how individual perceptions and experiences perpetuate fearfulness.