Situational Analysis External Environmental Analysis (Outside of the organization) Economic, Social, Political, Technological, Natural Internal Environmental Analysis (Specific to the organization) Market Analysis- Description of the market, Primary customers Evaluation of Marketing Strategies Product, Price, Distribution, Promotion Evaluation of the other Functional Areas- Finance, Production, Human Resources, Technology Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis State the Main Problems facing the business/organization
