Before completing each component, describe the general situational context you have chosen for this Work Product (e.g., Company X is in its second year of operation in the mechanical industry, providing solutions in x, y, and z). Key elements to mention about the company are the “what” and “how.” Part 2 should include the following: Market Opportunity Describe the market for the product (Fenty Beauty Pro filt′r Foundation) you are working with. Provide an estimation of market size for years one, two, and three. SWOT or PESTE Analysis In tabular form with narrative, describe the product’s strengths, weaknesses, opportunities, and threats (SWOT). If appropriate, explain any political, economic, social, technological, or environmental (PESTE) risks associated with the product. Competition Using Porter’s Five Competitive Forces Model Who will you compete with and why? Describe the risks of competing with other brands using Porter’s model. Global Markets Using Porter’s model, analyze the attractiveness and risk of at least one non-domestic market (of your choice).
