Outline two ways in which social media can be used within a business model. What is YouTube Music? Outline how it could be an opportunity or potential threat to other media businesses. How has the rise of influencers in social media – who monetise their subscriber base – changed how businesses and consumers engage with social media content? Discuss how social media businesses and platforms have changed how we engage with politics and political news stories. Consider this question from a business and socio-cultural perspective.
