upon the psychological factors that are related to the phenomenon of
“online viral trends”. In order to complete the assignment, read the
article “Emotion and Virality: What Makes Online Content Viral?” and
then select an online advertisement or YouTube video from the past
year that has gone “viral”.
Please address the following topics in your essay:
Briefly describe the online advertisement or YouTube video
which you have identified as having gone “viral”.
Include a weblink in the References page in order for the
instructor to watch or view the online advertisement or
YouTube video.
Describe and explain the statistics (i.e. percentages) discussed
in the “Emotion and Virality: What Makes Online Content
Viral?”
Discuss the emotional and motivational aspects touched upon
in the “Emotion and Virality: What Makes Online Content
Viral?”
Discuss the targeted population, emotions, and resultant
desired behaviors.
