Why is ethics an important consideration in marketing decisions?

What is social responsibility (4 points)? Why is it important (4 points)? Why is ethics an important consideration in marketing decisions (4 points)? What trade-offs might a company have to make to be socially responsible and responsive to market demands (4 points)? please write it based on Chapter 4 of the the textbook (˂MARKETING˃ written by Roger A. Kerin and Steven W. Hartley