Prepare a report evaluating how organisations introduce new products or campaigns using social networking platforms. Illustrate your discussions with at least two product examples from two different companies (four in total) Any specific instructions: A) THE TASK – WHAT YOU ARE BEING ASKED TO DO • You are required first and foremost to understand the nature of the businesses you have selected • The selected businesses can either be based on your current workplace, past or your future career or an area you have an interest in • Identify the current social activities of the organisations (this can be done by visiting social profiles and pages or by using social networking tools such as e.g. Facebook, Twitter, YouTube Instagram. etc.) • Present products or campaigns which your selected companies have introduced into the market place using social networks such as Twitter, YouTube, Facebook, Instagram, LinkedIn, Pinterest, Snapchat and others and analyse the effectiveness of their practices. • Evaluate the effectiveness of the practices of the organisations. This should lead you to create an overall summary of the best practices that organisations can use to introduce new products and services into the market place. B) THE REPORT – WHAT YOU ARE BEING ASKED TO SUBMIT You can be as creative as you like in using labelled and referenced tables, visuals, graphs and charts to present your data and analysis. The report should include the following sections: n.b. following a brief is an essential employability skill in this sector so you should consider the following carefully.
