Explain how retail spaces in the first half of the twentieth century reflected both (a) a burgeoning consumer culture, and (b) deeper social anxieties related to race, class, and/or gender.
Question 3: Define the concept of “commercial epistemology” and apply it to multiple specific examples presented in lectures and readings.
Question 4: Discuss the notion of “lifestyle” advertising in relation to the history of cigarette marketing. Then, discuss how lifestyle comes up in regulatory debates.