The Product Show a picture of the product and provide details of its unique features, advantages and specifications. 2.Industry & Market Analysis Describe the principal characteristics of the industry (e.g. size, volume in sales and units), its major participants, industry trends and known competitors. RESEARCH REQUIRED. Identify your target market segment based on geographics, psychographics, and behavioural segmentation; estimate the market size. RESEARCH REQUIRED. 3.Marketing Plan Discuss all relevant aspects of the “4 P’s” of marketing – Price, Place, Promotion and the remaining points for Product not covered in #6 for instance warranty, packaging and branding.
