name other companies who have been successful thanks in large part to the service offerings? What product’s did they offer, and how did the service component fit in?
One example that I can give you is auto dealerships. They sell cars & trucks, but also offer detailing, oil changes and auto repair. Home and hardwares stores like Lowe’s and Home Depot have experts onsite to help with everything from gardening to carpentry. REI has experts on site to help guide you through your purchases like canoing, camping and biking.
Service offerings can be designed around service innovation, customer roles, and service solutions. Can you provide examples and describe the blueprint approach?
