Explain the principle value of two vision statements.
Explain the principle value of two mission statements.
Compare and contrast vision statements of each organization in terms of composition and importance.
Compare and contrast mission statements of each organization in terms of composition and importance.
Do you think organizations that have comprehensive mission statements tend to be high performers? How do
mission and vision statements assist in selecting an industry-specific strategy?
Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or
objectives.
