Create a marketing project on a fictional company of your own creation discuss the Population of your target area • Long-term employers in the area • The stability of the region’s economy • Seasonal variations • Size of your entered industry/market

Mission Statement (one paragraph) Company Overview/History (1 page) Target Market (1 page) Competitive Advantage (half page) Environmental/Industry Analysis: (2-3 pages) • Population of your target area • Long-term employers in the area • The stability of the region’s economy • Seasonal variations • Size of your entered industry/market • Recent trends emerging in the market • Growth potential available and where you fit in • How the market/customers will change when you enter the market • Any external factors that will affect your customers. SWOT Analysis (1 page in table format) Advertising and Promotion Strategy (2-3 pages) • Social Media • Packaging • Distribution • Cost/Value • Advertising plan • Promotions Consumer Purchasing