What are the key commonalities of Amazon’s successful strategic moves (Marketplace, Prime, AWS, and Kindle)? 2. What are the key commonalities of Amazon’s failed strategic moves (Auctions, A9 Search Engine, Endless.com, and Fire Phone)? 3. What divides successful strategic moves from failures? 4. Jeff Bezos wrote in his Letter to Shareholders (2016): “I believe we are the best place in the world to fail (we have plenty of practice!), and failure and innovation are inseparable twins.” Were Amazon’sfailedstrategic moves truly innovative? 5. Why do investors trade Amazon’s present for the future? What should be Amazon’s strategic focus for future growth?
