Prepare an external environment analysis of one of the following areas and/or companies:
- Mobile phone industry (phones and mobile services)
- Tablets industry (iPads or similar)
- Mobile applications (software for smartphones or tablets)
- Travel and tourism (Hotels, airlines, cruises)
- Healthcare (hospitals, insurance)
- Entertainment (TV, satelite, cable, radio)
- Use websites, industry trade associations, publications, and other sources to complete the following:
- Analyze the macroenvironment of your selected company. Explain two of any of the components (General economic conditions, technology, societal values and lifestyles, population demographics, international operations, and legislation and regulations) and how these external factors are affecting the performance of the selected company and industry.
- Conclude your paper with your recommendations for the future of this company, products or services. You should use at least three references including websites, links, articles or videos.
- Paper should follow APA guidelines and analysis of macro environment should be two to three pages.
