Identify an organization that you will examine, and for which you will propose a
future innovation opportunity. Provide a concise overview (including the industry and
summer of their current competitive state.)
2. In a written proposal, explain details about the specific innovation that you
recommend, e.g., a new product service, or organizational development, and respond
to the following prompts:
• What is it?
• In what ways does it innovate?
• Who is the user or beneficiary of the innovation?
• Why is this innovation needed now?
• How will the innovation make the organization more competitive and/or efficient?
How will the innovation impact the customer, or combat competition?
