Explain how excessive pressure on the foot can cause ulceration for diabetic patients.

Our design will be an insole for shoes that is divided into 8 zones -as found in literature- and will have pressure sensors and valves embedded in the insole where the pressure sensors will be calibrated to sense the pressure under the foot as the patient walk and once it exceeds the threshold; the valves will respond by compressing and by that it’ll release the foot from pressure and leave a hole under the zone where the excessive pressure is sensed. We want to do the literature as follows: 1. brief introduction about diabetes and how it leads to foot ulceration 2. focus on foot ulcer & its types ( neuropathic and arterial) and how it leads to amputation 3. the risk factors 4. the factors that affect the ulcer growth and development 5. pressure distribution under the foot 6. how excessive pressure on the foot can cause ulceration for diabetic patients

Explain the importance of Marketing and the marketing orientation for the brand PESTLE

Due to the challenging business conditions currently prevailing in the UK and globally, you have been approached by this Brand to undertake an environmental analysis of its business environment in the UK and present this to their Directors. Your report should include: Importance of Marketing and the marketing orientation for the brand PESTLE Analysis of the Brand (for their UK operation) SWOT Analysis of the Brand (for their UK operation) Recommendations for the Brand (for their UK operation- based on your environmental analysis) Choose one of the following brand: Burberry Jo Malone Reebok Halfords Hotter