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Think about what you have learned about audience from Booth, Colomb, and Williams (authors of The Craft of Research). Then think about the differences you perceive/imagine between the audiences the authors of this week’s two scholarly articles (Xia and Ding, for the first, and Nikapota for the second) were writing to/for.

Think about what you have learned about audience from Booth, Colomb, and Williams (authors of The Craft of Research). Then think about the differences you perceive/imagine between the audiences the authors of this week’s two scholarly articles (Xia and Ding, for the first, and Nikapota for the second) were writing to/for. In addition to indications in the prose of the pieces, the pages themselves should give you hints–notice where the articles were published. What kinds of publication sites are these? Who do you think reads these different publications? Remember: you’re looking for differences, so the details matter. In 1 double-spaced (typed, 12-point Times New Roman) page, reflect on these differences and on how you fit into the audiences of these scholarly authors (the articles’ authors, not those of The Craft of Research) as an undergraduate student in your major. Do you think the authors of these articles anticipated that students might read their work? Does this work seem to be written for people in your field, in a similar field, or in a very different field? To what degree does this make it easier or harder for you to understand and relate to what you are reading? How do these related but very different examples illuminate your understanding of what Booth, Colomb, and Williams were describing?

Distinguish between Jewish sects of First Century Palestine. In First Century Palestine, there were three main Jewish sects, each with their unique theological emphases, their own understanding of their calling as God’s people, and their own understanding of how theology and calling should be lived out in their moment in history. If you confuse the theology and calling of these three sects, you will misunderstand how the New Testament writers interact with them.

Distinguish between Jewish sects of First Century Palestine. In First Century Palestine, there were three main Jewish sects, each with their unique theological emphases, their own understanding of their calling as God’s people, and their own understanding of how theology and calling should be lived out in their moment in history. If you confuse the theology and calling of these three sects, you will misunderstand how the New Testament writers interact with them. Learning Activity #2: Jewish Sect Theology Summary Write a summary of the theology of three Jewish sects in First Century Palestine. You will choose three Jewish sects and briefly summarize their unique understanding of theology, their calling as God’s people, their way of interacting with Hellenism, and their understanding of how their calling should be lived out.

• examine an advertisement and make a claim about its effectiveness

Jean Kilbourne’s “Jesus Is a Brand of Jeans” from page 256.

Purpose of the assignment: In this assignment, you will be asked to practice critical thinking and writing skills, learn to develop points for readers, practice evaluative and causal modes of writing, and practice communicating an idea clearly and fully.

Purpose of the paper: The Ad essay allows you to develop your ideas about an advertisement by examining several components of a written/ visual work: the argument that the author makes; the purpose of the ad; the target audience; the composition/organization of the work; the voice or tone of the work; the context of the work; the underlying assumptions of the work; the types of appeals used in the ad.  How is color used to convey the message of the advertisement? How effective is the author? How do the author’s strategies succeed and/or fail?

Basic Guidelines:

  • Your essay must have a clear, argumentative thesis statement in the introduction. This is a statement about the effectiveness or lack of effectiveness in the advertisement you are analyzing.
  • Include a brief summary of your chosen advertisement in the beginning to make sure your readers will have a clear and accurate view of what the author of this ad is trying to accomplish.
  • The body of the essay needs to develop and support the claim you articulate in your thesis.
  • In your analysis, strive for depth rather than breadth. In other words, say a lot about one or two key things rather than a little bit about many things.
  • The closing portion of your essay needs to do more than merely restate the key ideas you’ve discussed in the body of your text. For example, consider a conclusion that speculates on the impact of the analyzed essay’s claim in the larger context of the subject area or topic being discussed.

Rhetorical Situation:

  • Purpose: To examine an advertisement and make a claim about its effectiveness
  • Audience: Someone who is unfamiliar with the ad
  • Mode: Evaluative/Causal/Analytical
  • Evidence: The analyzed ad
  • Voice: Formal

Special Constraints:

  • Incorporate a thesis statement
  • five paragraphs
  • Final draft should be submitted in MLA Format
  • Give work an original title