– Define marketing and explain the five parts of marketing process.
– Describe four marketing management orientations (production, product, selling, and marketing)
– Express your opinion of the LL Bean ‘notice’.
– As it relates to building the right relationship with customers, describe butterflies, true friends, strangers, and barnacles.
– Define digital and social media marketing, and briefly describe the marketing activities of St. Jude Children’s Research Hospital.
-Define strategic planning, mission statement, value chain and SWOT analysis.
– Describe the four members of the BCG Matrix. Which of the four would you discard?
– Describe market penetration, market development, product development, and diversification.
– Describe the four Ps of the Marketing Mix.
– Define market segmentation, market segment, market targeting, and positioning.
