What are the McDonald’s vision, mission and objectives? a) Vision b) Mission c) Objectives 2. Corporate strategy and business (or competitive) strategy What have been the key elements of the company’s corporate strategy up until the time of the case? What is the company’s business strategy? What role does corporate culture play in the implementation of the company’s strategies? a) Key elements of McDonalds’s corporate strategy. b) McDonald’s business strategy c) McDonald’s culture 3. Industry analysis Define the industry to which the company belongs. Using Porter’s five forces model, analyze the competitive forces in this industry. Discuss those factors or problems which are most important for this industry and why they are important. a) Bargaining Power of Buyers b) Bargaining Power of Suppliers c) Threat of New Entrants d) Threat from Substitutes e) Rivalry Among Existing Players 4. Company situation analysis Make lists of internal strengths, internal weaknesses, external opportunities, and external threats
