Describe the process HMG uses to match celebrities with their client companies based on the information provided in this video case history.

Watch the following video: Hollywood Madison Case Video (https://online.fiu.edu/videos/?vpvid=e86a1bc39a5c44fc90baaeceffa48293)

Answer 5 questions:

1. Based on the video case, describe the role that celebrities have tended to play in advertising campaigns in the US.

2. Based on this video case, describe one advantage of using celebrities in commercials and infomercials. Please provide your opinion regarding this point-of-view.

3. Describe the process HMG uses to match celebrities with their client companies based on the information provided in this video case history.

4. Are there any advertising campaigns that currently use (or have in the past) celebrities that you think are particularly memorable or effective? Please explain your thoughts.

5. Are there any advertising campaigns that currently use celebrities (or have in the past) that you think are NOT particularly memorable or effective? Please explain your thoughts.

Are we meant to see Don Quixote as simply a satire of medieval literature, or is there some value in his antiquated morality?

  1. Throughout the novel, the reader is told that Don Quixote is mad, driven by his irrational belief that he is living out the romances of chivalry that he has read. However, the contemporary Spain he encounters seems to be highly immoral and unethical. Are we meant to see Don Quixote as simply a satire of medieval literature, or is there some value in his antiquated morality? Make sure to support your answer with specific examples from the text.
  2. Machiavelli’s concept of a strong ruler, who was driven by pragmatism instead of morality, was a direct challenge to the political thought of his time, which insisted on the importance of Christian ethics. How do Machiavelli’s ideas fit with our contemporary understanding of politics? Was he correct in his belief that ethics should be subordinate to other considerations?

Explain if federalism in fact lend itself to creating and protecting such liberty.

The Founding Fathers were seeking to create a system of government with more liberty than almost any other form of government known at the time. In 500-750 words, do the following:

  1. Describe the aspects of a federalist system that appealed to the founding fathers to assist them in creating a just form of government (Note: Madison’s “double protection” argument in Federalist 51).
  2. Explain if federalism in fact lend itself to creating and protecting such liberty. Use research to support your claim