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Write this section after you have completed the rest of the Mini Web Marketing Plan. Include a brief summary of the major points of your plan. Think of it as Cliff’s Notes for the plan, a short piece of content for the busy executive who doesn’t have time to read your whole report, but wants to get a quick understanding of “what’s inside.”
Company & Product/Service Description (0.5 page – 1 point):
Briefly describe the company
What are the key product features and customer benefits?
What makes your product unique or different?
Market Analysis (2 pages):
Identify your COMPETITORS (2 points). For this analysis, identify 2-3 primary competitors who are selling the same or similar products/services:
Evaluate the web presence of each competitor: For each competitor, describe the competitor’s web presence (what components are present and not present, FaceBook page, blogs,)
Describe your TARGET MARKET (2 points). Describe the primary customers in this market using appropriate characteristics (demographic, psychograpic, behavioral – refer to CONCEPT Exercise 1), and state the reason(s) that make them the ideal target for what you are selling on your digital storefront.
Conduct a WEB MARKETING SWOT ANALYSIS (2 points). How will you use your strengths to exploit your opportunities, and protect against your threats? How will you address your weaknesses? Refer to INTEGRATED Assignment 3
Identify your business’ primary BUSINESS OBJECTIVE for the year (2 points). Select and modify one of the following two objectives, OR state your own:
​ACHIEVE REVENUE TARGET: Achieve [state your sales target] in online sales within 12 months.
ACHIEVE WEB TRAFFIC TARGET: Achieve a monthly web traffic target of [state web traffic target] for the online storefront within 12 months.
Web Marketing Plan (2-3 pages)
Identify your primary WEB MARKETING OBJECTIVES for the year (1 points). Make sure that they are SMART and that you clearly describe your connection to the appropriate business objective that you selected.
Develop a WEB MARKETING CAMPAIGN that consists of three web marketing strategies (7 points). Use the “Marketing Objective-to-Web Marketing Strategy Matrix” from Week 3 to help guide your selections. If your specific objective(s) do not appear in the matrix, expand the matrix to help inform your decision. The three strategies that you select can come from anything that we have learned in this class. Be deliberate and thoughtful on your selection of strategies. In your paper, be sure to answer the question “why did you choose these particular strategies?” and “How will these strategies work together to achieve your objective?”

Is the United Nations the organization best suited to coordinate the response to international disasters? Why or why not? If not, who do you believe should be given the task of such coordination? The Posse Comitatus Act limits the involvement of the US military in domestic operations but not international disasters. Do you believe the US military would be better equipped than the Department of Homeland Security to lead the federal response to domestic disasters? Why or why not? Evaluate the possibility of corruption or abuse by private foundations that step in to assist a poor country dealing with the aftermath of a disaster or crisis. Provide an example if possible. Does disaster relief make recipient nations more dependent or more independent?

Nurse leaders solve problems or resolve conflict on a daily basis. Understanding how change theory can be applied to a situation and examining various types of interventions in advance can relieve pressure on the nurse leader and improve the workplace environment and outcomes. Rehearsing potential interventions provides a mental toolkit on which to rely during stressful times.
Your management training workshop continues:
The second day of HR’s Nursing Leadership Workshop is designed to help you identify and practice effective responses and interventions to common problems and situations. Participants are presented with three scenarios and must create a response plan for each scenario, in the form of a 1–2 page outline.
Deliverables: Submit three Response Plans to complete this assessment.•Choose 3 of the 5 Intervention Scenarios linked in the Required Resources for this assessment.
• Response Plan for School Nurse.

Analyze each Intervention Scenario and describe the leadership, communication, and management strategies you believe would be most effective for each situation.
Use the following subheadings to organize your Response Plan outline for each situation.
•Change Theory: Explain concepts of change theory and how it can be used as a tool to manage situations. ◦Identify elements of change theory that fit best with the scenario.
◦How can you use change theory to deal with conflict?
•Strategies and Rationale: Describe an effective leadership style you would employ to address a problem. ◦Explain the rationale for choosing a leadership strategy to solve a problem.
◦Identify interventions to address the problem.
•Expected Outcome: Describe how outcomes or success of the style selected for each situation could be measured. ◦Describe how you could determine improved outcomes or measure success of the leadership style selected for each situation. ◦What might go wrong and how would you deal with that?
•Professional Standards: Explain how professional and legal standards guide the effective nurse leader when making decisions.
Additional Requirements
•Written communication: Written communication should be free of errors that detract from the overall message.

Essay to ″How To Say Nothing in 500 Words″ by Paul Roberts. Consider what you have learned from the reading this week and what you have learned from Roberts′s essay to brainstorm

You have been promoted to Nurse Manager. As you transition into your new role, Human Resources (HR) requires you to participate in a leadership and management training workshop. The first day of the workshop involves a self-assessment of your leadership and communication style and an examination of key characteristics of an effective nursing leader, culminating in an assessment of your professional development needs. HR requires you to submit a Professional Development Needs Assessment so future training sessions are designed to meet those self-identified needs.

Use the following subheadings to organize your Professional Development Needs Assessment:
•Leader and Manager: Differentiate between leadership and management. ◦What job tasks require a manager?
◦What situations require a leader?

•Key Concepts: Explain key nursing leadership, management, and communication concepts that facilitate collaboration and support interprofessional teams.
•Explain how key nursing leadership, management, and communication concepts facilitate collaboration with interprofessional teams.
•Leadership Self-Assessment: Describe your personal leadership and communication style. ◦Explain the strengths of your style that make an effective leader.

•Skill Development: Identify skills or areas for future professional development. ◦What training do you need to be a successful leader in your new position?