Category: Uncategorized

Motivation is a key component in employee productivity and overall organizational success. Understanding why people behave as they do is an important step in predicting and managing behavior. There are many theories of motivation. Three important theories are Maslow’s Hierarchy of Needs, McGregor’s Theories X and Y, and Herzberg’s two-factor theory. In an essay, describe and evaluate one of these important theories of motivation. First, choose a theory and describe the claims it makes. What does it say about why people act as they do? Then explain why, in your view, the theory you have chosen is or is not effective in predicting individual behavior. Do people actually behave the way the theory claims that they do?

Explain and discuss : Every Citizen Should Be Allowed to Own a Gun.

Write an analysis that compares the integrated marketing strategies of REI with those of a competitor company. There is no page limit for this assessment.

The focus of a marketing program is on summarizing the essence of the product or service through an integrated marketing effort. An integrated effort includes a thorough analysis of the company, the competition, and the customer requirements. The product line management uses design, product positioning, and other elements to present a unique set of values in the customer’s mind, either carving out a niche or maintaining market share leadership over competitive products.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

Competency 1: Examine the basic marketing models for a business or organization.
Compare product strategies of different companies with the same product category.
Compare distribution strategies of different companies with the same product category.
Compare price strategies of different companies with the same product category.
Compare promotion strategies of different companies with the same product category.
Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.
Assess how an integrated marketing program contributes to a company’s economic success.
Assess how an integrated marketing program of a competitor company contributes to the competitor’s economic success.

Instructions:

For this assessment, return to the REI case study. Choose a product category offered by REI and research the REI product line for this product. Select an REI competitor and research its product line for the same category. Focus on how each company approaches its marketing matrix according to the 4 P’s (product, price, place, and promotion).

Based on your research, write an analysis that addresses the following:

Compare the integrated marketing strategies of REI with those of the competitor company for the product category you chose. Compare the product (features and benefits), the place (distribution) of products, the pricing, and the promotion strategies.
Assess how each company’s integrated marketing strategy might affect its economic success.

Assume that you are one of the sales managers for your company, and you are currently needing to purchase 13 cell phones for your outside sales representatives. You have briefly spoken with a cell phone representative who has shared some of the benefits of the newest Apple cell phone. You are still uncertain about some of the capabilities of that phone to meet the needs of your company including voice dialing, hearing aid compatibility, GPS, browsers, built-in online services support such as YouTube and storage to name a few.

Describe the plot and music of Copland’s Appalachian Spring.
2.Discuss the piece of 20th Century Music (other than Copland’s Appalachian Spring) from the lecture that you found most interesting. Explain how the piece exemplifies 20th Century Style and explain why the piece appealed to you.