Research Southwest Airlines vision, tone, and mission. Use the Internet or library to research your organization. Study the organization’s vision statement, examine its mission, and assess whether these items are congruent. Is the organization living the mission? Is the tone of the organization evident in its statements and philosophies? Why or why not?

Research Southwest Airlines vision, tone, and mission. Use the Internet or library to research your organization. Study the organization’s vision statement, examine its mission, and assess whether these items are congruent. Is the organization living the mission? Is the tone of the organization evident in its statements and philosophies? Why or why not?

Using Google to research the vision, tone, and mission of a company is as simple as researching the organizations About Us page. Understanding how the company lives the vision and mission may require additional thought. For instance, Amazon’s mission is: “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience” (Gregory, 2016, para. 4). To see if Amazon is living the mission one could look at their About Us page on their website, and do some comparisons on a search engine. As you reflect on what you learned about the vision, mission, and tone for your selected organization, be sure to write about the importance of setting a tone within an organization, as well as the value of having a vision. Include information about how your chosen company sets the tone of their organization within their vision and mission statements. Additionally, provide specific examples regarding the application of vision, mission, and tone to propel the organization.

Tasks

Evaluate the congruence of an organization’s mission and vision statement.

Describe whether the organization is living the mission.

Justify your argument for or against the organization living the mission.

Explain why companies use marketing channels and discuss the functions these channels perform.

Companies try to forge a marketing channel, a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. Information, promotion, contact, matching, and negotiation help to complete transactions. Physical distribution, financing, and risk taking help to fulfill the completed transactions. Explain why companies use marketing channels and discuss the functions these channels perform.

What advantages are there to employees as stakeholders in Germany that are not provided to employees in US companies?

In Germany, under the model of “stakeholder capitalism”, employee representatives sit on company boards of directors. In the German model of business, it is assumed that both labor (employee representatives) and capital (shareholder representatives) have important stakes in the enterprise and should work in harmony with each other. In the United States, the board of directors usually represents only the owners of the business. What advantages are there to employees as stakeholders in Germany that are not provided to employees in US companies? In the United States, how do employees let management know their stakeholder concerns?