Define two (2) to three (3) influences behind the push towards a more ‘wired’ learning
experience in clinical nursing education.
costco plan to expand in Saudi Arabia.Explain
Assume that you have been hired as a marketing consultant by HOM Furniture’s management. The reason they hired you is that they are facing with the decline in sales in their stores recently.
1. what market segment should they focus on? Talk about demographic characteristics of the them.
2. Do you categorize furniture as high involvement or low involvement purchase type?
3. If you want to track the problem in the store, what data sources will you use to collect the information you need?
4. As a traditional method, stores usually track the effectiveness of their advertisement in any spike in their sales. What are the advantages of this method? What are the disadvantages of this method? Do you have a better suggestion for them?
5. What specific type of the information should HOM Furniture collect to measure their customer satisfaction?
Questions
1 (a) Identify the data sources
HOM Furniture uses in its marketing information system. (b) Which
would you classify as secondary
data sources? (c) Which would be
considered primary data sources?
2 When HOM Furniture advertises, it looks for a resulting spike
in sales using an extensive database. (a) What are the advantages
of this approach? (b) What are the
possible shortcomings of this approach and how would you address
them?
3 Assume that you have been
hired as a marketing consultant by
HOM Furniture’s management. (a) What specific types
of information should HOM collect to measure customer
satisfaction with its stores and services? (b) For each type
of information you identified in (a), how could HOM
Furniture make use of that information to improve customer satisfaction?
file case 09
Questions
1 Identify at least three bases for segmenting the lawn
mower market. Prepare a market-product grid illustrating
at least one of these bases.
2 What criteria should a lawn equipment company use
in assessing the attractiveness of market segments? What
sort of information is needed to fill in the market-product
grid and allow the firm to make that target market
decision?
3 How might a lawn mower company use segmentation
for positioning purposes? At present, the manual reel
mower market is rather small but growing. What marketing mix recommendations could be used to significantly
expand this market?
file case 11
Questions
1 What product attributes and benefits could an upscale
hotel provide a pet owner? Are these the same product
attributes and benefits provided by an upscale kennel?
2 What strategy would a company like Petco be pursuing by entering the pet hotel market? What strategy would
a company like Marriott be pursuing by entering the pet
hotel market?
3 What are the pros and cons of (a) a multiproduct
branding strategy and (b) a multibranding strategy in the
pet hospitality industry for companies such as (a) Petco
and (b) Marriott?
4 In what stage of the product life cycle is the pet hospitality industry? In what stage of the product life cycle is
an offering such as PetSmart’s PetsHotel? Explain and
support your answers.
he presentation is about- elimination of small-town Division 1 black football players, by their teachers, coaches, parents, and how Division 1 coaches forget them. This is based on the research question ‘what are the motivations and barriers for small-town black athletes who attempt to attain committable Division 1 football scholarships?
What about the case presents a moral issue and why? Ask yourself the following
questions among others. Who are the relevant moral agents affected in the case?. Are any specific
harms done to some of these, what forms of harm and why? Are some agents favored over others,
in what way, and do you think this is permissible or justified or not, why?
There are probably more moral issues at stake (different people effected, different stakeholders),
but focus on what for you is the most salient moral issue or dilemma. That is, what about the case is
morally controversial and makes it something that you want to defend or argue against using your
knowledge of moral theory, theories of justice, and social, political and economic theory.
2) What are the relevant facts on which you base your position and argument on the moral
issue or dilemma (facts mentioned in the case study or obtained through your own research). That
is, which facts matter to your position? (If things were different, how would the situation change
morally?). You can make reasonable assumptions about any unspecified facts, but don’t make up
strange counterfactuals to bend arguments in favor of your view.
3) What different moral arguments can you give to defend or justify your position on the
case? What is your preferred moral argument, the best set of reasons, to defend your position on
the moral issue or dilemma that you identified?
